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“…If you don’t have anything, don’t try to jump into indexes, ratios and correlations from the start. That comes later. At this early stage, what is important is to define the relation between information and decisions in a...

“…Now that we know what we want to know, but don’t yet know how to get it or read it. Now is the time to think of what number will give me that information in a quantified and concise way…”

“…This is also the best time to define the level of quality we expect from that information in order to trust it…”